Wednesday, April 3, 2013

Using Material from the Item and Elsewhere, Assess the View That Media Imperialism Threatens ‘the Cultural...

Using material from the Item and elsewhere, task the view that media imperialism perils the heathenish identities of many countries.
Media imperialism is the view that news is dominated by the due west; as the media is linked to politics because of the benefits of capitalism, the effects of the media is threatening ethnical identities with this same lifestyle which theorists such as Marxists disagree with. How media imperialism is threatening, what it is doing to threaten cultural identities and the effects of it need to be looked at to assess this matter properly.
First of all it is how the Media imperialism is threatening cultural identities in other countries that is important to assess. The dominance and power of the west is impact cultures. Bagdikian states that in 2004 only 7 corporations own all the media from most 50 in 1983. This engrossment of the media brings limited views and benefits capitalism as people will only be influenced in a certain way as news is a societal construction to benefit the capitalist state. (McQuail) Cultural hegemony is the result of this. It is so threatening the cultural identities of many countries because this one culture is cosmos largely promoted due to the dominance of the western media and media imperialism.

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However Curran argues the concentration of media ownership has been about for ages. In the 1930s half the UK media was owned by just 4 corporations. It is therefore not a new thing and so its not unavoidably the concentration of the media that is threatening cultural identities as they would have been threaten a long time ago if this was the case. Marxists argue against Currans view and state that it must be the media imperialism that is threatening cultural identities; with new media and globalisation, media companies have immense power and so shadower and are threatening on a larger scale. on that point is now less than 7 corporations controlling all of the media, not just 4 corporations owning half of...If you want to get a full essay, order it on our website: Orderessay



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