e Customers with the Red Cross are the victims of these disasters. According to its website, Red Cross disaster relief focuses on meeting people's immediate emergency disaster related needs. In theory, when a disaster threatens or strikes, the Red Cross provides shelter, food, and wellness and mental wellness services to address basic human needs. In addition to these services, the goal in the Red Cross disaster relief is to allow persons and families to resume their normal daily activities independently.
Hurricane Katrina has demonstrated that there's room for important improvement inside the way the Red Cross delivers services on the victims of natural disasters. As television stations started broadcasting from the areas devastated by Katrina and specially in and about the Superdome, Americans saw that the American Red Cross' efforts serve its consumers fell far short of what was required. News reports showed that victims of hurricane Katrina had been suffering and in some cases dying due to the fact the Red Cross and other agencies have been unable to deliver food, water, shelter, medicine along with other necessities quickly.
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