Thursday, April 4, 2013

Intuit Business Case

Intuit QuickBooks:

Assume the role of a commercializeing consultant hired to rate Intuits operation and provide guidance for the future. Using the information in the case, conduct a situational analysis and offer recommendations for next steps.

1.Executive Summary

*QuickBooks is a stable, successful product with more than 3 million small- championship users (4,5 millions good market). It shares 85% of retail sales. Moreover 1 million rude(a) QuickBooks packages and upgrades are sold each year.

Despite these positive points QuickBooks has two major(ip) problems:

*The dominant position allowed little room for future produce of QuickBooks.

*Absence of an online strategy is market share risky in a high growth and fast Internet market.

A sassy police squad has started to approach the online strategy and has found that small business companies seem to have a high willingness to use online procural and electronic postal service.

The team has faced with a macroscopical dilemma: develop in-house the e-services risking being slow to offer them to the market and live room to the competitors. Or, in order to be faster, to force strategic partnerships with current players of the Web arena.

Two major issues tail assembly be created from partnerships:

*QuickBooks has always been a high quality and stable software. How partners can assure the same level of quality?

*QuickBooks is famous for its customers support.

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brush aside the partners assure same high level support?

Its precise important to reach the market as soon as possible because of the competitors, but its also important to protect the Intuits station from risky partnerships.

In order to find a good compromise between these two opposite visions a precise material has been put in place to choose partners.

A new cross-functional team will support and will handle the new e-services/partnerships department.

3 distinguishable levels of partnership have been identified: light, co-branded,

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