Marketing analysis of Famous Amos (Singapore)

Executive Summary far-famed Amos was conventional in the year 1983 in Singapore. It is now nether Kellog?s Comp both since it was bought over in year 2001. historied Amos offers cookies with society varieties of flavours. It products in like manner includes muffins and brownies. They serve the consumer with its finest and fresh made cookies. They entrust in making the turn hind end for the future generation. notable Amos Cookies atomic number 18 also recognised as the best hot chocolate hindrance cookies in the world. Their cookies also sports meeting the needs and wants of the hearing. Famous Amos is also widely distributed in the island. Famous Amos targets audience are in the first place the cookies and chocolate lovers. However, they segment their products Geographically; just ab verboten the world, Demographic; targeting kids, new adults and adults, Psychographic; stake in chocolate cookies, and behavioural Segmentation; raft be used in any occasion. Famous Amos force out is broadly on its transcendent quality product and its weakness is chiefly on its merchandising skills, which is promotion. This is because, they did not advertise as frequent to inform the consumer almost its existence. Famous Amos opportunity is having temperamental expansion and threats that it may brass section is the increase in aging population when its target audience are in general kip adults. Famous Amos competitor is Mrs. part and Little Jerry?s Place. Mrs.

sector is its major competitor as they are selling mostly the same and it is also known. However, Famous Amos still stays agonistical by continuing to explicate new products and packaging designs to tone their competitive positions. Company visibility of Famous AmosFamous Amos was found by Wally Amos. He was a veterinary surgeon who worked as a demo agent with William Morris Agency. He started with move home-baked chocolate cookies to celebrities chiefly to attract them before spring a store in Los Angeles, California on 10 March... If you want to get a full essay, order it on our website: Orderessay

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