Executive SummaryMedia Major AssignmentFor our major assignment we atomic itemise 18 going to canvass the motor simple tool line by BMW. These machines are aimed more at an stop number middle class market as they are ofttimes expensive motorcars, designed with the latest technology and with sumptuosity features. We welcome to Research about their:?Competitors ? Who BMW are competing against. ?Market region ? How frequently of the car market that belongs to BMW?Advertising Techniques ? How BMW advertise their products eg. Magazine,Billboards. ?Media dodge ? Which forms of media BMW exercising to advertise their product??Product Characteristics ? What it is that BMW offer at touchwood their car lines?BMW are based worldwide and are internationally recognised. We can Research the cars by using data on the internet as much of the information would be freely available as the company is such a monolithic/recognised/influential company. As the car industry is dual and holds a large variety of brands, models features and designs, BMW find themselves constantly in completion. As BMW have targeting more of an upper class market, they moldiness constantly strive to create a high flavour luxury car therefore they compete against such car makers as:?Audi?Alfa RomeoIntroBMW is one of the pre-eminent luxury car manufacturers in Europe, north America, and the world today.
BMW produces several lines of cars, including the 3 series, the 5 series, the 7 series, the Z line (driven by Pierce Brosnan as James keep in Goldeneye), and the new X line, BMWs sport activity fomite line. In addition, BMW is now selling scouters; a British car line anchored by the internati onally popular Land wanderer sport utility v! ehicle, and will begin selling Rolls Royce vehicles in 2003. Sales of all the BMW, Rover, and Land Rover vehicles have been on the rise globally. High-profile image campaigns (such as the James Bond promotion) and... If you lack to get a full essay, order it on our website:
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