Case Study Question And Answer

-Case study-iridiumNo . Of pages : 03Case study- atomic number 771 .Iridium is a fraternity established in 1987 with the concept of a satellite originationd wireless personal communication theory networks that could be accessed from anywhere on earth . They started with huge amount of investitures in R D , infrastructures as well as on deploying and primary(prenominal)taining its satellite constellation . Due to huge investment , participation has to generate larger revenue through its divine service to subscribers social club could merely be success copiousy when it analyze its all aspects of business enterprise and synchronize it . It has to analyze its external environment such as competitors commercialise and identify nodes segment to which it is willing to cover , customer needs and cost effectiveness (affordability Company success depends on its analysis of market , finance , and customers needs . Wining companies are those that rival customer needs economically and conveniently and with effective communications . So critical success factors of Iridium is to be customer foc ingestiond and expand its customer lay down with affordable service . Iridium success depends on its value added go , variegation of services , musical note of services and time to time bridal to naked as a jaybird technology and its applications to provide customers better quality products (handsets ) and services2 . Iridium strength is on its R D capabilities and its infrastructure of 66 satellites , which could be able to provide worldwide services to its customers . Iridium is technologically prudent company . Iridium is into MSS market and started new beginning in the 5e of personal communications . Company s trail braking services were being aided as the technology that would metamorphose the face of global communications industry Iridium s main weakness was not to assess that markets actual situation It invested hard in technology infrastructure without assessing actual needs of the market and customers .

Too much time and money invested in R D , deploying and maintaining its satellite constellation Due to heavy investment , Iridium need sizable subscriber base and for it company needs larger market segment but it targeted only global business travelers and high-end customers , which are not sizable . Its quality service and prices are not up to mark and handset is not of good quality and not easy to use . The actual threats are approach path from its competitors in the market . Players same(p) Global star , Odyssey and Inmarsat/ICO which entered the MSS (Mobile satellite service ) market and progress to the strong growth potential . The second threat is coming from its financiers because company borrowed heavily and repaying liabilities posses major threats to Iridium . Iridium has grand opportunities because of increasing numbers of cellular services users . The area of MSS services is increasing many folds and anticipate to increase from 4 gazillion in 1999 to 19 one thousand million in 2002 . The subscriber base for other services like data and paging was expected to increase and their revenue were expected to increase to 2 billion in 20023 . The first strategy will be to drag Iridium services affordable and cost effective in competition to other market players so that customer base could be increased which is...If you want to get a full essay, order it on our website: Orderessay

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