Fashion Channel

Reinventing The Fashion Channel Tri Hartono, Yashas Joshi, Brian Finley 1. If you were Dana Wheeler, how would you interpret the consumer and market entropy (Exhibits 1, 2, and 3). Does this data fight for a particular targeting scenario? From Exhibit 1, It looks like twain the other(a) channels harbour much, much high aver historic period viewerships (of course, we’re comparing TFC’s all-day average to CNN’s and Lifetime’s averages during evening slots only, so any inference from these figures might be misleading) and easier advertising for their path programme, as they can advertise their fashion programs to the public at large during their ordinary programing. Lifetime is levelheaded at pulling in the 18-34 demographic, but then, this programming is on only for 10 hours a week. TFC could still win everywhere this group. CNN is pulling in older audiences than our target, which is also exhaustively. They also carry done well with male v iewers, which may indicate a need for TFC to cede this group focus more on women. Exhibit 3: Many of the Fashionistas are young (half beingness between 18 and 34), thus commanding a high CPM, and also meaning that TFC could hold onto them for a longer period. figure brand loyalty with them now could pay off for decades.

30% of them are also making six-figure or greater incomes, which is for authorized helpful. 61% of them being female also means that programming could be more heavily targeted at females, which may determine believe it easier to hone in on and capture the segment. If they talking amongst themselves or so fashion a lot as well (they “ split fashion experti se to share”), they could potentially ! be good at spreading brand sense by tidings of mouth. They only make up 15% of households, though. Planners and Shoppers, by contrast, make up 35% of households, are less(prenominal) fire in fashion, and only 25% of them number in the 18-34 age group. They’re bigger, but less profitable per head and considerably less interested....If you want to get a full essay, pose it on our website: OrderEssay.net

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