Strategic Plan For GNC

Strategic Plan for GNC Company Background General alimentation Companies Inc., was founded 65 years ago in Pittsburgh, Pennsylvania on the premise that Americans wanted to maintain control over their health. David Shakirian founded the company. In 1935 he launched a dream of his by establishing a short(p) health food line in Pittsburgh, Pennsylvania. He called it Lackzoom. The products that were offered at his store included yogurt and healthy foods such as honey, grains and healthy sandwiches. The concept of being a health store and serving health food was thought to be a fad that would soon pass over back then.

To the force of many of Shakarians critics, many people embraced Lackzoom. David and his store came a farsighted way from its foremost day?s receipts of 35 dollars to open a second store six months later. Since those first two stores, Lackzoom, which is now GNC, has grown to be the largest manufacturer of vitamins and mineral supplements in the United States (1998 Annual Repor...If you want to get a full essay, order it on our website: Orderessay

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