How Tommy Hil?ger capitalizes on its most pro? put over customers
Authors Angelo Gelsumino is a partner in the informatory Practice, Ernst & Young LLP, Netherlands and is the EMEIA customer have Bob van der Beek is a senior manager in the Advisory Practice, Ernst & Young LLP, Netherlands Kasia Blicharz is a manager in the Advisory Practice, Ernst & Young LLP, Netherlands
Tommy Hil?ger case
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Executive summary
n todays war-ridden spheric modality market in which Tommy Hil?ger operates, companies struggle with mental synthesis sustainable and pro?table customer relationships. In this environment, sectionalization becomes the key to effective customer pro?tability management. It helps to perfect investments in product development, channel management and marketing communications. A fact-based
section establishes a method to select the most pro?table customers and with their underlying pro?les helps to build targeted marketing strategies around them. This partitioning method enabled Tommy Hil?ger to stimulate the change of its mindset from traditional productcentric intellection to a more customer-centric thinking. As a result, Tommy Hil?ger will optimize the allocation of the total marketing spend, launch tailored CRM activities and in effect increase its sales margins and revenue.
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Todays global fashion market: rede?ning the balance between ef?ciency and effectiveness - building dirt loyalty as the next competitive battleground The high-quality global fashion market in which Tommy Hil?ger operates is characterized by strong argument and a number of industry trends such as: retail merchant consolidation and growth of retailers private label brands Apparel scathe de?ation and ?at growth Capricious customers and reduced timeto-market cycles
The ability to readily respond to customers ever changing demands with effective, low-cost sourcing and supply bowed stringed instrument management is key to both gaining and maintaining a competitive advantage....If you penury to get a full essay, order it on our website: Orderessay
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