The first article formulateing five common myths about business ethics, it provides responses that are grounded in hypothesis, research, and business. Although the scientific study of business ethics are relatively new, theory and research exists that can guide executives who are trying to break down make their employees and their own ethical behavior. The ethical conduct is managed proactively via intelligible ethical leadership and conscious management of the organizations ethical culture.
Second article address a large gap in the theoretical literature on marketing ethics.
This gap results from the lack of an integrated framework which clarifies and synthesizes the multiple variables that explain how marketers make ethical and unethical decision.
Upon reviewing both articles I recommend you to buy first article on behalf of our office. First article is more relevant to our compevery because we are trying to manage our employee by providing them our own ethical behavior. So we can hold idea to construct our business ethics from this article.
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