Final Kraft Report

MAR4824.901S10

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SITUATION ANALYSIS & SWOT
Canadian drinking chocolate seedcase Launch
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April 14, 2010

Daswell Davis
Kay Davis
Silvia Kilpatrick
Scott Morath
Hope Robillard
Ashley Stasiak


Table of Contents

1.1 External Environment7
1.1.1 assiduity/ grocery store Trends7
Market Share7
Canadian Coffee Market7
Home-Prepared Coffee Market8
1.1.2 Competitive Trends9
Competition9
Coffee shell Systems9
Brand Competitors9
Product Competitors10
Total budget Competitors11
1.1.3 Technological Trends12
Single-Serve Coffee Pods12
Online Shopping Sites13
Video Blogs13
Faster Cell Networks13
Virtual Offices13
1.1.4 cultural Trends13
Beverage usage Trends in Canada13
Canadian Coffee Consumption Data:14
Lifestyle Trends15
Retailing Trends15
Social Networking Trends15
Music, Media and News Trends15
1.2 client Environment16
1.2.1 Canadian Coffee Drinker16
Canadian burnt umber drinkers:16
1.2.2 Gourmet Coffee Drinker16
1.2.3 SSP Machine Households and Consumption17
1.2.4 Consumer Benefits17
1.2.5 attitude and Time of Purchase17
1.3 Internal Environment17
1.3.1 Kraft Foods Inc.17
physical composition and Culture17
Distribution18
Maxwell House and Nabob18
Budget18
Goal19
Keurig Acquisition19
2.



1 Kraft Foods SWOT Concise summary20
2.1.1 Strengths20
major(ip)20
Medium20
underage20
2.1.2 Weaknesses21
major21
Medium21
pocket-sized21
2.1.3 Opportunities21
Major21
Medium21
Minor22
2.1.4 Threats22
Major22
Medium22
Minor23
2.2 Kraft Foods Specific, Elaborated and Self Explanatory SWOT23
2.2.1 Strengths23
Major23
Medium23
Minor23
2.2.2 Weaknesses24
Major24
Medium24
Minor24
2.2.3 Opportunities24
Major24
Medium25
Minor25
2.2.4 Threats26
Major26
Medium26
Minor27
3.1 Issues epitome27
3.2 Goals and Objectives28
3.2.1 Corporate Goals and Objectives28
Corporate Goals28...If you want to get a ample essay, order it on our website: Orderessay



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