Marketing In Travel And Tourism

MARKETING IN TRAVEL AND TOURISMMarketing can be delineate as an organic lawal function and a set of processes for communicating , creating , imple manpowerting and delivering value to customers and for managing customer- subscriber line relationships in a way that lead win both the makeup and the stakeholders involved Such processes succeed in moving people closer to making a finality to purchase and facilitate a sale . In the eagle-eyed run , these processes will anticipate , identify and try to execute customer requirements success ripey and profitably . Marketing is important in travel and tourism industry . Before one starts up a business , market research has to be through to know the strengths , weaknesses , opportunities and threats procurable . Market segmentation is important when carrying taboo merchandising in this sector . This is because it leads to improved image of the organization or product . When market is done efficiently it leads to change magnitude sales and to a greater extent profits ar reaped by the organization . It gives the business competitive advantage over the different businesses . When trade is well carried out it means customers will be more(prenominal) satisfied with the services offered since their changing needs will be met Marketing helps to change the attitudes to products and services macrocosm offeredThe Business elect in rifle and Tourism IndustryI will start up a company dealing with Chinese jewellery . In my company we will make quality jewellery and accessories . These will include bangles , chains , necklaces , rings , earrings , watches etc . These products will target tourists in china . The company will be situated at a tourist site . This will enable warm accessibility of the goods by tourists . The products will also be distributed to other tourist destinations through intermediariesFactors Affecting Marketing in Travel and Tourism IndustryCustomer TypesIn marketing , one has to consider the customer types being targeted Products and services in travel and tourism industry normally target different customers . In marketing , the different types of customers atomic number 18 identified and treated as different segments .

The customer segments available in travel and tourism industry include age-specific groups the item-by-item travellers , package holiday makers , business customers and leisure customers . This means that the marketing strategies carried out targeting the adolescent tourists may not work for the senior(a) ones The customer segment affects when the marketing should be done . For deterrent example , marketing done for the packaging holiday makers may lock up be efficient if done flavourally . Unlike the business customers which may require continuous marketing . The leisure customers may be targeted through video and Television programs that are bewitch while brochures work well for business customersThe Length of vex of TouristsThe length of stay is also an issue affecting marketing in the travel and tourism industry . There are tourists who stay for shorter periods like two to three days . round stay for a season like the summer season only . Others stay for long periods ranging from one year and more . This highly affects marketing strategies implemented by business men . It is very hard for business men to do marketing targeting tourists who stay for very few...If you want to get a full essay, order it on our website: Orderessay

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