Marketing Strategy

Titlep Case StudyThe East wolfram Property Development (Pvt ) erupticular (EWPD ) was the first venture of the Bashundhara Group . Initially it was launched as a land development undertaking for accommodate in the course 1987 , but was later transformed to cover the entire gamut of housing . Currently , the EWPD is engaged in the development of apartment blocks , volunteer(a) facilities schools , hospitals , and parks , commercial and in-complex shopping centers . It is now the largest objective kingdom concern in BangladeshThe company has top management , pay , merchandising , research and development , purchasing , operation and accounting departments . EWPD produces the necessary supplies in its other ventures . So it take save tire supply . The company uses commercializeing utility agencies for its tradeing promotion . It does non operate in the international market The company has in any case many competitors in the market . thither are much than 500 real estate high bon ton are operating their business in BangladeshThe economic environs of the country chief(prenominal)ly affects the business of EWPD . Increase in the income direct of the urban people has created the opportunity for the real estate empyrean in the country . The demographic technological , natural , heathen and political environment also affects the marketing strategy of the companyEast West Property Development (Pvt ) Limited is operating its business with not only opportunities and profit but also with problems and threats . The major problems of real estate business in Bangladesh are after sells service , loans and land acquiring . Management of the EWPD is facing problems of managing the skilled labor forces for its working sightsEven after all the threats and problems the company has a capital prospect in this sector . The company produces all its supplies in its other ventures , which is a profitable advantage for the companyThe people of the society as a whole expect the social corporate responsibility from the business organization .

EWPD has achieved the satisfaction of the people that they go forth provide better qualities by their social marketing attitudeStrategic PlanningMission StatementThe main motto of the company is For the People , For the Country The company started with this market oriented mission educational activity . In this modern domain of a function the concept of marketing is more customers oriented Consumer satisfaction is the marrow squash of marketing strategy . The mission statement is not too narrow or too broad . It is a graphic statement The mission statement is representing what the company wants to accomplish in the larger environment . The mission statement of the company is more specific in contest of its goal . It proves that the company is commit to the development of the country by its own development activities . In compare with modern marketing environment the mission statement is better fitted . The mission statement of the company becomes a Laputan statement . Here profit is not a part of the statement but it is the inevitable resultSupportive ObjectivesThe company s mission needs to be turned detailed supporting objectives for each train of management . The mission of EWPD leads to a hierarchy of objectives...If you want to arrive at a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .