Running head : STRATEGIC MARKETINGMaintaining Profitability in a RecessionGHD is one of the top 50 companies in Australia with a separatrix in the services industry . Over only performance for the yr 2008 was good with revenues up by 39 and stakeholder expectations for the form 2009 argon high despite recessionary effects being felt up globally (GHD , 2007 . The major challenges facing management atomic number 18 how to append or at least maintain high profitability at a time of shrinking incomes (Hogan Dean , 2008Economic forecasts for the year 2009 show a likely downswing in all sectors of the global economy , with the services industry likely to be the hardest hit ( HYPERLINK http /www .guardian .co .uk /pro /ashleyseager Seager , 2008 . At the akin time , rival companies are beginning to venture into areas that GHD held a virtual monopoly . Their entrance into the industry is causing ripples as they are able to undercut the caller-up and entice reliable customers out .
Startup companies with lower overheads are also giving the company stiff competition when it comes to levying fees . The founders of some of these companies have been former employees who took azoic retirement or were retrenched as part of the company s monetary value saving measuresGHD s strategy has been to provide superior services by employing the best brains in the industry . This has meant that the salaries paid to company module have been very attractive so as to adjudge top notch experts that can satisfy client s requirements . With a poor economic future...If you want to get a to the full essay, order it on our website:
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