Creative Brief

reative BriefDeidre Barker
April 4, 2012
C & J 474
Karolyn Cannata-Winge

Creative Brief
Creative precept:
Jericho Nursery was founded in 2005 when the family business, Rowlands Nursery, closed down. From a small beginning, Jericho Nursery has consistently grown to include two Albuquerque locations and atomic number 53 in Santa Fe, New Mexico. The San Mateo location is also housed with Jackalope clayware. The shop class is dissipate seven days a week and offers a six part Gardening Workshop Series. Jericho Nursery is a store that offers quality houseplants, outdoor flowers, shrubs, and trees. The selection encompasses those seen in magazines.
For Jericho Nursery the plan and stigmatization begins with a new logo, new slogan, business cards, stationery, and sign fester. three Outdoor boards will make more people aware(p) of the location on San Mateo Boulevard NE. This is a good excerption as 89.77% of commuters in Albuquerque travel by motor vehicle to work (Income and Careers). The outdoor boards will be bright and inviting to find shoppers from around the city.
By carefully reviewing and researching the tail end market, a branding redesign will align appropriately with the theme and become a message of renewal. The new look will flavour inviting and inspire gardeners to visit the store.

Creative Work Plan
1. Client: Jericho Nursery.





2. attain Fact: Jericho Nursery was voted the winner of IQ Magazines Best Nursery in 2012.

3. Consumer problem to overcome: unrealized physical location due to Jackalope Potterys dominance.

4. strategical goal: The strategic goal for Jericho Nursery is make its heraldic bearing known as a nursery.

5. Principal competition: Jackalope Pottery and Big Box stores such as Lowes and Walmart.

6. charge Market: The target market is women who live in the Albuquerque metropolitan area and especially the North East Heights. The optimum target for this product is concentrated on one profile; Women age 45 55, homeowners, and middle...If you want to get a full essay, install it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .