Friday, February 15, 2013

Columbia Sportswear Company

SWOT case study
capital of South Carolina activewear alliance
William Gray
Introduction to tune and Technology 115, Fall Semester A
Professor Bonnie Bizzell
November 5, 2009

This is a SWOT case study on the sportswear gild capital of South Carolina. I will be coving the strengths, weaknesses, opportunities and threats the capital of South Carolina Sportswear Company faces every(prenominal) day.
The Columbia Sportswear Company started as a simple hat making order in Portland. The company is based in the Pacific Northwest and knows the value of good, weather condition proof clothing. From the introduction of the first fishing vest tush in 1960 to becoming a global supplier of sportswear available in over 72 countries, Columbia Sportswear company is clearly a world leader in the sports wear market. Columbia is strong because it offers many symbols of sportswear for every type of outdoor sport. Whether you same to fish, hunt, snow locomote, water ski or golf Columbia has the right gear for you. Columbia also uses the power of the cyberspace to reach millions of quite a little crossways the globe. Columbias makes purchasing sportswear over the internet quick and palmy with great customer services like free or flat rate shipping and easy return policies. The company also has limited life clock warranties in place for everything it sells.

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Columbia is strong because it has bought up intimately of its competition. Columbia has bought out Sorel, Mountain Hardwear, Montrail and Pacific Trail. Additionally in 2009 they introduced e-commerce and a Titanium golf line. Columbia Sportwear employs the same type of people who buys the product, people who enjoy the great outdoors. By employing people who share a passion for the great outdoors Columbia is able to make a better product and the customer gets what they ask, a quality product that does what its made for. Columbia believes in giving back to the communities by reducing its
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environmental impact as much as attainable and believes that corporate responsibility is a company wide effort. Columbia...If you want to get a full essay, order it on our website: Orderessay



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