Coca-Cola Beverages Vietnam Limited (CCBL) started its operations in 1994 as iii different entities. In 2001, the Vietnamese government gave approval for the coalition of the three business entities under the central management of Coca-Cola Beverages Vietnam. With the harvest-home of economy year by year, the Coca-Cola beverages Vietnam has operated nine productionion demarcation lines, including quintuplet Returnable Glass Bottles (RBG) lines, and canning lines and two PET lines, plus producing 18,1m natural cases of Coke, Coke light, Fanta Orange/Strawberry/Sarsi, Sprite, Schweppes Soda, Tonic, Samurai (energy drink) and Joy( Bottled water). Yet, the Vietnamese enjoy beverages from totally brands carrying out by the firm. Just few information depict above, it shows us a general view to judge the Coca-Cola as a big giant to be a challenger in the soft-drink market in Vietnam compared with PessiCo Limited.
In other hand, because the exquisite trend preference of Vietnamese consumers is changing, they prefer to have a healthy bottle drink more than take a soft-drink bottle; for instance: instant tea, RPG tea or herbal tea combination. This trend is getting popular since there are virtually entrepreneurs have joined in the market already such(prenominal) as Vietnam dairy Products or Nestle.
Hence, seeing the bright rising of energy market and as the desires to expand its market deal and be one of the leading in soft-drink market, particularly in type of energy drink, Coca-Cola has strived itself to invent a new product line to launch into Vietnam market next summer. The product line is called Glacéau vitamin-water (exclusively of sixth various tasteful choices hydration drink). Confidently hotheaded the consumers by a mission Hydration for every occasion morning, noon, night, and greatly providing abundant vitamins beverages for the needs of Vietnam market consumption as the world is trending to take healthy things and living freshly to revoke the sickness.
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