Adidas

adidas
chemical group

IN THE
REAL WORLD
PERFORMANCE
COUNTS
We are about actions not words. We appreciate ourselves, our company and our sustainability performance by what we pretend done. These are stories of actions we have taken to make a change happen, to do something different, to be better than before, because performance counts on and off the field.

A)
Goals
1. Driving the long-run development of adidas and Reebok - To secure long-term sustainable growth for the Group, spherical Brands is focused on driving the development of the adidas and Reebok brands. ...
2. Focus on the consumer - The consumer is at the heart of anything we do
3. Brand architecture and differentiation - We view that our Groups multi-brand structure gives us an important matched advantage
4. Leadership in intersection point innovation to excite and revivify the consumer - Through Global Brands, we are determined to address every consumer in a specific and unique way with harvest-time initiatives that generate trade and consumer interest.
5. Marketing and communication leadership - To be competitive in the sporting goods industry, brands must have a clear profile towards their tar target consumer.
6.



Activation and validation via a relevant set of promotion partnerships - The utilization of promotion partners such(prenominal) as federations, teams, leagues, events and individuals is an important part of endorsing brand positioning, and an area to which the Group dedicates significant resources.
7. Extending brand reach and appeal through strategical partnerships - adidas and Reebok have both successfully pursued design and co-branding strategies with complementary color partners

Mission
adidas the performance brand and multi-sport specialist  
 
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