William Mathews
Visual Literacy in Business (CGD 218)
Mr. Vasquez
February ??, 2012
orchard apple tree Logo: The Power of Simplicity
I. The most placeable?
a. The orchard orchard apple tree tree
b. The ply of the apple
c. Simplicity
II. The head start time I saw the logo
a. The apple is born
b. How I remember the logo
III. The changing times
c. The first apple
d. The apple evolves
e. inactive the same
IV. The apple and the company
f. Why an apple
g. Comparing the logo to the company
V. Design and graphics
h. The design
i. The graphics
VI. An apple isnt just an apple anymore
j. The forbidden fruit?
k. An apple a day, keeps the doctor away
Apple Logo: The Power of Simplicity
The Apple Logo is bingle of the (if not the) most recognizable symbols, representing a company, in the world. I would venture to say, if one were to ask blow people from all ethnic and cultural backgrounds, 80 to 99% of them would recognize the apple logo as belonging to Apple Incorporated.
The apple has been used to represent good (or good for you) for umteen generations.
Some individuals even associate the apple with Adam and eve in the Garden of Eden. I believe this Tree of friendship was something other than an apple tree, but the use of the apple with a bite taken out of it could be seen as representing the one that Eve gave Adam. This makes for a very powerful image, because it associates an apple with knowledge.
The power of the apple logo is obvious, but the simplicity is genius. When Steve Jobs thought of an apple (with a bite out of it), who could have thought something that was so simple could have meant so much for so many people? I was his second choice; the very first logo was completely different, and I would go as remote as to say; nobody remembers what it looked like.
The first time that I can remember seeing an advertisement for Apple computer Company (as it was...If you want to get a full essay, put it on our website: Orderessay
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