The name consumer behavior is defined as, the behavior that consumers display in intrusive for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.
Consumer behavior concerns with the obtain behavior of the final consumers-individuals and household who buy goods and services for personal consumption.
The study focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related terms.
That includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase and the impact of such evaluations on future purchases, and how they lock in of it.
All of these final consumers combined make up the consumer market.
Consumers somewhat the world vary tremendously in age, income, education take and tastes.
They also buy an incredible variety of goods and services.
Consumers make purchase decisions everyday, and, of interest to marketers is getting in great details what consumers buy, how and how lots they buy, when they buy and why they buy.
A company that really understands how consumers act to different product features, prices and advertising appeals has a great reinforcement over its competitors.
WHY FOCUS ON THE STUDY OF CONSUMER demeanour?
?As consumers, they play a vital role in the health of the economy-local, national, and international.
?They use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, service, and even ideas.
?The purchase decisions they make impinge on the demand for basic row materials, for transportation, for production, for banking, they affect the employment of workers and...If you lack to get a full essay, order it on our website: Orderessay
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