Strategfor New Economy

Case study 8th week
Ducati

Armita Nazari

Question 1:
With concern to the society s situation and the increase situation I remember it was a safe bet.
Because:
*The model was natural and it was a limited edition. No one knew about it before that looks for the convergence outlets. However the product was not normally available on dealers outlets.

*They scheduled to start selling from June but they stared their online selling 5 months earlier. So if they even assume, no one would buy the product it was a good advertisement for people to lodge old(prenominal) with the product and it s price and availabilities and also the Ducati s new ability to sell online.
*Besides, one of Ducati s key carriage is it s brand name. And it was famous enough to start gaga project and restructure it s value chain activities .although since 1996 the gild aimed at pushing the boundaries of Ducati s product niche, improving the distributing internet and developing internet and e-commerce activities.

Question 2:
I think it was advantageous for Ducati
Maybe internet penetration in Italy was gradual than other European countries but according to the article subsequently announcing the successful online sells of MH900e (in 2000); it was at a time that internet ruffle was at its peak.



Besides the company had enough time to do research and examination, so through trial and error the company was fine-tuning it s e-strategy and business model. And by 2001 the company tried to amaze Ducati.com into the real world of Ducati and implemented a value profit which integrated both online and offline processes. And offline part could be a support for people who were not comfortable with internet and online purchasing to get more familiar with this process.
Addition to above explanation, Ducati s e-strategy include customers, suppliers, dealer outlets, marketing partners and sponsers, so with the brand of Ducati and starring forward activities, all of mentioned part would adapt themselves to...If you want to get a full essay, order it on our website: Orderessay



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