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An Assignment on Boo hoo Learning from the largest europiuman dot-com failure IB-403 Submitted to: Abul khayer Lecturer Department of internationalist Business Faculty of Business Studies University of Dhaka. Submitted by: Group: The Blazing Sunburns phallus Name| Roll| Ahmed Ashikur Rahman| 10| Sohel Samad| 15| MD. Anisur Rahman| 22| Moslem Reza| 50| MD. Sabbir Ahmed Akash| 64| Date of Submission: 09 July 2012 Company background Boo.com was a European company founded in 1998 and operating out of a London head office, which was founded by three Swedish entrepreneurs, Ernst Malmsten, Kajsa Leander and Patrik Hedelin. Malmsten and Leander had preceding(prenominal) business experience in publishing where they created a specialiser publisher and had also created an online bookstore, bokus.com, which in 1997 became the worlds tertiary largest book e-retailer behind Amazon and Barnes & Noble. At boo.com, they were joined by Patrik Hedelin who was also the financial director at Bokus, and at the fourth dimension they were perceived as experienced European Internet entrepreneurs by the investors who backed them in their new venture. Company vision The vision for Boo.com was for it to occasion the worlds first online global sports retail site.

It would be a European brand, but with a global appeal. specify of it as a sports and fashion retail version of Amazon. At launch it would open its virtual doors in both Europe and America with a view to amazoning the sector. Tar tucker market The sense of hearing targeted by boo.com can be characterized young, well-off and fashion-conscious 18 to 24 year olds. The concept was that globally the target market would be interested in sports and fashion brands stocked by Boo.com. Founded in 1998 by 3 Swedish entrepreneurs, Boo.com was a European online clothing retailer. It operated out of a London. Their vision was  « to become the world-leading Internet-based retailer of esteemed brand leisure and sportswear names ».... If you want to get a full essay, order it on our website: Orderessay

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