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Patagonia Focuses on Employees and The Environment Patagonia is the community that produces outdoor equipment, clothing and many more(prenominal), founded by Yvon Chouinard and his wife Malinda Pennoyer. Chouinard is a surfer, kayaker, falconer and fly fisherman, particularly tender of tenkara fly-fishing. He is a writer, first on climbing issues and ethics, and more lately on mixing environmentalism and sound business design in the concept of a slow company. He has been on the cover of Fortune Magazine, and has been featured on CNBCs Squawk on the Street. ( Wikipedia/Chouinard) Patagonia offers many varieties of outdoor clothing. Many of their crossways are marketed towards skiers, campers, surfers, hikers, rock climbers, Nordic skiers and others. Patagonia employs a flex-time policy, allowing employees to take time off to go surfing. peerless of its main product lines is the Capilene base layer clothing. Patagonia recently started fashioning surf-specific products, and currently has three different lines of wetsuits and many different models of move trunks. Because of its high prices and perceived yuppie image it is colloquially known as Patagucci or Pradagonia among many hikers and climbers.

Though Patagonia is considered to be a sport-specific drape manufacturer, virtually of the companys most popular products are general apparel. Patagonia fleeces, pelting jackets, and coats are some of the most widely-worn products in the outdoor apparel industry. Patagonia received two Gear of the Year awards in 2010. The company was praised for its use of lightweight and recycled materials (Wikipedia/Patagonia Clothing) Discussion Question : 1.How do Chouinards personal and work values affect the daily lives of Patagonia employees? Chouinard has built Patagonias culture based on his ideals, he is a passionated and dedicated mountain climber, surfer and skier. He spends at least(prenominal) half of the year doing what he loves : testing Patagonias product and speading Patagonias message... If you want to get a full essay, prescribe it on our website: Orderessay

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