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Term Project Proposal The Importance of Strategic Planning in the Gas transmit Industry: An Analysis of PTT sell wariness Company trammel and Gas Station Image Improvement. Presented to Dr. Bahaudin G. Mujtaba, fit in Professor of Management By Team HUB 1. Mr. Mongkol Nakarinsakorn 2. Ms. Palinee Kityingsopon 3. Mr. Peerapot Rungtalay 4. Ms. Piyanan Kaensuwan 5. Ms. Praparat Boonma 6. Mr. Yuanjiang Strategic Management The Institute of internationalist Studies, Ramkhamhaeng University The Importance of Strategic Planning in the Gas Station Industry: An Analysis of PTT Retail Management Company Limited and Gas Station Image Improvement. Introduction Nowadays there is a high competition among gas order industry. Each system of rules is keep creating new strategy to make different from otherwise rivals. The most important strategy is to improve the image of the plaza especially the service to attract more consumers. The gas station selected to be our term project psychoanalysis is operated by PTT Retail Management Company Limited. Their concept of strategy is Customer leave & Customer Care which has been starting since 2008. Term Project Objectives 1. To analysis PTT RM strategy direction in gas station service. 2. To measure whether PTT RM is successful with the strategy.

3. To discuss whether the image of the gas station concern on consumers decision Term Project Questions 1. What is PTT RMs pose situation? 2. What is PTT RMs goal? 3. How should PTT RM get their goal? 4. How strong is their strategic management? 5. What should PTT RM consider to build sustainable competitive value? Methodology Our group will utilize the strategic management concepts learned from classroom, books, website or journal to identify, analyzing and evaluating the strategic management of PTT RM. donkeywork analysis, Best Strategic approaches to building sustainable competitive advantage and Michael E.... If you want to get a full essay, order it on our website: Orderessay

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