Safeway

With the pink slime scandal, leveraged buy out rumors, and a shroud by a Credit Suisse analyst indicating Safeways indemnity account is under funded by seven billion dollars, it must(prenominal) have been difficult for many shareholders to sw anyow Safeways CEO, Steven Burds optimistic outlook in his introduction to the corporations 2011 annual report. In an industry already famous for newspaper clipping throat competition and small margins, Safeway has faced even greater competition recently from big box store retailers much(prenominal) as Wal-Mart and Tar stop entering the grocery store grocery store as well as British new comer, new-fashioned and Easy, which has opened 175 stores in California just in the past five years. In his opening statement regarding the makeups performance; Building Momentum To Drive winner In 2012 And Beyond the CEOs assessment was all over the map in terms of what the firms strategic goals have been. Mr. Burd mentions no less than three strategies the club has employed to drive its ultimate goal of future produce: Building customer loyalty to drive sales Continued personify control New business initiative to drive future growth notwithstanding Mr.

Burds numerous goals for driving his companys performance, a closer reading of Safeways annual report demonstrates that the validations corporate strategy heavily emphasizes operational first-class cost as the chosen mode to achieve their goals. As well it should. With food inflation reaching six per centum in 2011, continued rates of high unemployment and volatile markets such(prenominal) as energy and transportation costs all impacting Safeways bottom line, the company may find that continuing to deteriorate along the majority of cost increases will no prolonged be a viable option. This assessment can overly be supported by a brief polish up of comments to SF Gates article Safeways challenges converge over a brutal time. Although not scientific, a brief check out of comments to the April 22, 2012 article demonstrate that over 20% of commenters... If you want to get a full essay, order it on our website: Orderessay

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