AMITY BUSINESS SCHOOL STRATEGY BASED RESEARCH ARTCLE ON British AIRWAYS SUBMITTED BY DEEPIKA ANAND SEC-D 24 MBA( GEN) 2009-11 1.Introduction British Airways is largest airline which oblations the flights services to more than 550 destinations. Passengers can chose from scratch class, business, premium and economy class. A service comes a massive way since that first flight. British Airways offers food services and a selection of entertainment options including movies, TV, games, and music. Passengers can even shop in the on-board Highlife shop. British airways is a global airline which offer year round low fares flights with entire service an abundant global network flying to a form find airports book flight tickets and great value hotels and car utilize services.. They also provide the meals facilities on demand BA offers evangelical check-in facilities at virtually airports. The British Airways was formed in September they consist tow companies named BOAC British Overseas Airways connection and BEA. 1987 the company becomes privatize and they expand its acquirement with the British Caledonian and routes of some flights stands carrier Dan-Air in 1992.
The company of Richard Bransons Virgin Atlantic bugger off stressed relations through British Airways that end with matchless of the most harsh colossal drown out calumny step in aviation history in which British airways act contrite for the movement against the Virgin airlines and paid insurance of the company and legal costs. They give order for airbus aircraft in 1998 yet for some of the years the airline deal with mainly Boeing customer. In 2007 The Companys start ordering for Boeing 787s and Airbus A380sas its substitute for long fleets. 1.1 History of British airways After the post war flowing the Britain main four airlines Intone Air Line, Handley Page Transport, Daimler Airways and British Marine Air Navigation Co Ltd, join in form of Imperial Airways Limited, which creates its routes to Australia and...
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