Marriot International

Marriott International grew to an international hospitality giant from humble beginnings, as a single root beer stand started by tin can and Alice Marriott in Washington, D.C. during the 1920s. The Marriotts added hot food to their root beer stand, renamed their business the acid Shoppe, which they incorporated in 1929. They began building a regional mountain chain of restaurants. As the number of Hot Shoppes in the Southeast grew, Marriott grow into in-flight catering by serving food on Eastern, American, and pileus Airlines beginning in 1937. In 1939, Hot Shoppes began its food gain management business when it opened a cafeteria in the U.S. treasury building. The company expanded into another hospitality sector in 1957, when Hot Shoppes opened its first hotel in Arlington, Virginia. Hot Shoppes, which was renamed Marriott commode in 1967, grew nationally and internationally by way of strategic acquisitions and entering new service categories, and by 1977 sales go past $1 billion. In the pursuit of continued growth, Marriott continued to transfigure its business. The 1982 acquisition of Host International made it Americas unclutter operator of airport food and beverage facilities.

Over the tendency of the following three years, Marriott added 1,000 food service accounts by buying three food service companies, Gladieux, Service Systems, and Saga Corp. Determining that its superior penetration in the traditional hotel market did not whirl many opportunities for growth, the company initiated a segmented marketing scheme by introducing the moderately priced Courtyard by Marriott hotels in 1983. clean priced hotels comprised the largest segment of the U.S. lodging industry, a segment filled with naturalised competitors such as Holiday Inn, Ramada, and Quality Inn. Research conducted by Marriott registered the greatest consumer dissatisfaction in the moderately priced hotels, and Courtyard hotels were designed to spin travelers greater convenience and amenities, such as... If you want to get a full essay, order it on our website: Orderessay

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