Consumer Study on Kelloggs

INDUSTRIES HOLD MORE PROMINENCE THAN A BRAND. Phew!! Many of you mustiness have been amazed to read this. Theres at least something, if not everything, that is greater than a Brand. And I wouldnt dare to disagree with you! We have been talking a lot ab stunned how a Brand overpowers most other(a) tangible and intangible assets of a business, but this one comes with an exception. at present we talk about how the international breakfast industry draw Kellogg Company often referred to as Kelloggs learnt this the hard government agency in India. Kelloggs entered India in 1994 to introduce Corn Flakes into the market, eyeing opportunities righteousness after the Indian economy liberalized. Kelloggs, we believe, rode on the globalization sawhorse confidently hoping for a smooth growth and revenue in the Indian economy. The company did everything they usually did while entering tender markets without realizing that they were about to enter an emerging economy with strong heathen roots and essentially a very low-priced (moreover universally embraced) breakfast Industry competition which included Hot milk, Idli, Dosa, Vadaa, wampumpeag & Spread, etc depending on various regions. Kelloggs believed that its brand equity carried forward from the West would mirror its success in India.

So it started structure its brand by promoting its quality crispy flakes which were a global success accepted throughout the western countries. But what sounded interchangeable a safe strategy, turned out to be drastically daunting for the company. Firstly, Indians have always preferred their milk resilient. When the Kelloggs crispy flakes are mixed with hot milk, they turned out to be soggy thereby out rightly rejected by the consumers. Kelloggs later had to modify their products to suit hot milk but the damage had been done. Secondly, the cost of a vitamin D gm package of Kelloggs was itself way higher than its conventional rivals. Kelloggs brand was mostly meant to be tar chartered at the bourgeoisie consumer. But the high pricing resulted in the... If you want to get a full essay, order it on our website: Orderessay

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