My Travel Marketing Strategy

Introduction There are many elements to maturation a merchandise system. However, each element of a marketing system should in essence add customer value to the products or run being offered. Indeed the main purpose of marketing trouble is to bridge the gap between the multiple divisions of an organization and the internecine and external business environment. The marketing management is accountable for miscellaneous activities such as product development, promotion, pricing and distribution decisions, as well as market segmentation and marketing investigate (Briggs, 2001). The complexity in developing a marketing strategy is no less evident than in the tourism industry, wizard of the most exceedingly matched industries in the world. In the UK, holiday-makers reward some 36 million overseas holidays each year. Of these, intimately half are computer softwared holidays - where the consumer buys a complete package of accommodation, flight and other extras - all bundled into one price. This is a highly competitive market with a small number of great(p) tour operators (including MyTravel, Thomson Holidays, First Choice, JMC) all competing hard for market tract (Business Casebook, 2004).

Effective tourism marketing will create competitive advantage for the tour operator by ensuring that their delivery is weapons-grade to their competitors (Jefferson and Lickorish, 1991). This report focuses open the multiple factors that a marketing strategy of a company must encompass in baseball club to erect maximum potential value to the customer. To illustrate the immenseness of these factors, the report will utilize the tour operator MyTravel to provide examples of why each of these strategic factors plays an important role. At the alike time the structure of the report will be ground upon Nigel Piercys concept that marketing strategy processes fall into either defining, developing or delivering customer (Piercy, 2002). Company Profile - MyTravel In November 2001, planetary tour operator Airtours... If you want to get a exuberant essay, order it on our website: Orderessay

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