Ikea in India

In India, its IKEA without the assembly By Indrani Sen | Contributor to The Christian Science Monitor CALCUTTA, INDIA wear out at a traffic light in Delhi or Bombay (Mumbai), and magazine hawkers descend, pressing against your car window a sports fan of Bollywood gossip rags, unfermentedsweeklies, and ... the IKEA catalog? India, like most of Asia, has no IKEA outlet. The Swedish superstore, known for its inexpensive yet stylish home furnishings, has sweep across Europe and North America - but non here. Indians who buy the catalogs arent interested in mail order. Instead, they do what lower- bourgeoisie Indians have always done - have topical anesthetic carpenters earn the furniture. Whenever we think of doing something for the house, one of the things we always hope we can stick out our hands on are a few IKEA catalogs, says Arundhati Ray, a consultant who works with nongovernmental organizations in Calcutta. Its shameless pirating, Ms. Ray adds, present off an elegant wrought-iron chandelier she commissioned from a local artisan, base on an IKEA picture. Ray also had dining-room chairs and a CD rack copied, though the rack now holds confused spices and masalas. Locally made knockoffs of IKEA pieces are ubiquitous in the homes of professionals in Indias rapidly modernizing big cities.

Educated and westernized, many of them prefer IKEAs minimalist Scandinavian style to homespun Indian handiwork or the clunky British colonial pieces they grew up with. Its the need to barge in away from the traditional, says Gita Rana, owner of a high-end home accessories company based in Bangalore. IKEA furniture represents modern design. Its easy to maintain.... Its the look, the lightness. You can proceed it around. Getting furniture made from scratch is nothing new in India, where labor is cheap and mass-produced products are practically low quality. But the changing aesthetic reflects changes in the lifestyles of middle-class Indians over the past decade. International companies opening offices and call... If you want to pulsate a full essay, order it on our website: Orderessay

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