Multi-Channel Customer Management

PRINCIPLES AND PRACTICE OF MARKETING

INDIVIDUAL WORK:

Multi-Channel customer Management

WORD suppose: 1055

INTRODUCTION

The article “A CONCEPTUAL MODEL FOR GLOBAL MULTI-CHANNEL node MANAGEMENT” focuses on “CRM”. Here I would be crowing brief information about the article known as ‘Summary’. This contains all the main points, which need to be highlighted, and alike gives an insight depth of what the article is all about. The ‘Critique’, which is the hypercritical analysis of the article, includes my viewpoints and a few suggestions on how the article could invite been improved, concluding it in the end.

SUMMARY

The research is based on Customer Relationship Management popularly known as CRM, which is organism practiced by firms all over the globe in order to enlarge the client quantify of the firm crosswise their global customer portfolio. The MNCs have to consider a event of factors in taking up a GCRM orientation as they may encounter or come across accepted problems, which can be grouped into four fields namely - technical, economic and market, social and cultural, legal and regulatory. There are several(prenominal) factors that influence the success of a firm practicing CRM.



The first designate of factors universe external to the firm depends upon clients’ anticipation, drivers of satisfaction, trustworthiness and client value across nations or cultures. The second raiment of factors also being external to the firm comes from the dissimilarity in competitive environment, technological infrastructure, political systems, and regulatory variations among nations around the world. The third and final set of factors being internal to the firm come from the differences in the problems confronted by the firm in developing a customer-oriented organization, which has already confronted problems in the form of culture and power issues. Here the study just concentrates on the first set of factors as discussed above. The...If you want to propose a full essay, order it on our website: Orderessay



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