1. administrator Summary.................................................................................................. 2
2. Introduction............................................................................................................... 3
3. Key Sustainable Issues ............................................................................................ 4
4. Goals and Recommendations.................................................................................. 7
5. Conclusion .............................................................................................................. 11
6. References .............................................................................................................. 12
7. Appendices .............................................................................................................. 13
P.1
1. Executive Summary
SaSa international holdings limited (SaSa), it is a listed company in Hong Kong, confidential information cosmetics specialist retailer in Asia with regional operations and marketing networks at most Asian countries/areas, much(prenominal) as Singapore, Malaysia, Hong Kong, Macau and Taiwan.
The suggest of the report aims to find out its competitive advantages and challenges faced now, and execute strategies to meet the goals.
After analysis, SaSa is stronger at expanding network and product brands through and through diversification strategy, and have competitive advantage over competitors at product purchasing at this moment. Also, SaSa is still performed with good financial performance even at unstable business environment. However, SaSa inevitably to consider how to perform better including at emerging market, such as at Mainland China consists of increasing profit margin, tighten up overhead cost, customer service quality. And it is challenged to increase target portion except existing low-middle class group, enhance cost tick of purchased products, and increase market penetration...If you want to get a adequate essay, order it on our website: Orderessay
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